Architectural Film Festival: A Proposal

Collaborated in a pair to plan, develop, and propose a film festival that would take place in Australia. I designed all the graphics, as well as outlined the proposed promotional scheme that would take place both on print and in the digital media scape.

The AFFA was a festival designed with the aim to utilise the medium of cinema to enhance the relationship between audiences and the built environment. The festival would seek to provide viewers with an experience which communicates how architecture and film work in symbiosis to aid storytelling of diverse social spheres.

Comments From Greg Dolgopolov (Tutor)

“A terrific proposal. It is clear, very focused and superbly well presented. It is ambitious but totally doable. Impressive budget that is pragmatic yet speculative.”

The turnaround time to create this proposal was seven days, the high pressure environment allowing for the gain of critical skills in working under pressure with a high attention to detail in order to create a sophisticated final product.

Proposed Promotional & Marketing Strategy

The promotional strategy in the lead up to the proposed festival would be implemented in a way that would ensure the event was made known across the city and into other states of the country. Physical mediums would include posters across the CBD and A5 handouts that will be distributed to local businesses that we are partnered with. Festival organisers would also aim to promote the event via radio, specifically on 3AW (Melbourne radio show) during the breakfast segment when there is a week to go before the festival as this would hopefully boost awareness surrounding the event.

In the digital scape, we would work primarily off our social media accounts, most preferred in the order of Instagram, Facebook, and TikTok as these three applications have a larger span across a range of demographics, hence attracting more attention to the festival. The promotions would begin a month before, the Instagram account set to go live at the beginning of January. We would post three times weekly for the first two weeks and in the third week leading up to the festival every second day. Finally, 10 days prior to the festival we would post every day to heighten anticipation. Posts would range from information about the event, headline copies for our features, the programme and schedule of our shorts, as well as reels and trailers that would also be posted on TikTok.

Graphic Highlights

See a more in depth look at the proposal and graphics here.