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A bit about me...

I am currently a Producer at Southern Cross Austereo (SCA), and share the role of Production Coordinator with another colleague whom I trained up to do the role. As a producer, it is often my role to be a master of communication between my editing team and my client, as well as act a Director during all stages of a production. I have worked to hone my skills in creative concept development, leadership, and working to extremely tight deadlines in high pressure production environments. As a production coordinator, the role is mostly admin, requiring an ability to time manage and display extreme organisational skill. I handle end of month billing and finances also. I also kick started a talent pipeline campaign across social media channels, this initiative aiming to drive new talent to the company. I was publicly recognised for this by the General Manager of Canberra which was a great achievement. 

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Prior to SCA, I worked briefly as a Digital Marketer at Resonate, a company that focused on B2B Marketing and Sales. My role required me to write social copy for companies' including ghostwriting for their VIP clients (i.e. CEO, CFO, etc...). I learnt to draw valuable insights from our data and be a power user of Analytics to to continually drive improvements for clients' businesses. 

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In regards to education, I'm a graduate from the University of New South Wales, where I studied a Bachelor of Media (Screen & Sound Production). Whilst completing my degree and working for real-world clients, I developed a passion for not just production, but graphic design, marketing and public relations. I completed my final internship experience at Why Documentaries, where I gained invaluable experience in content design, growth hacking, creating concept strategies, as well as creative direction and social media marketing.

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At this current stage in my career,  I can confidently say I have a deep understanding of content creation for both traditional and digital media. Moreover,  I believe my knowledge is something to be leveraged as an asset to your business and team. 

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© 2021 By Janisha Ricardo

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